The Cinch Couture Tummy Wrap is a new trend for new mums everywhere. It is a luxurious post-partum pregnancy band designed to support your body after baby and shrinks with you as you lose inches. Cinch was designed to help you re-contour your new body so you can tone and sculpt it with ease. Cinch is more than a pregnancy band; it's a method of recovery and ongoing maintenance for a healthy figure. Using it alongside with proper health habits maximizes the long-term effects. Cinch Couture is designed to work anytime you need daily shapewear. The Lingerie inspired wrap is uniquely constructed to provide firm support that stays in place throughout your busy day.
• Cinch is made of the finest elastic material with breathable fabric allowing you to move freely.
• Cinch won't bunch, roll, or bind when worn properly.
• Delivers 360 degrees of constant, even compression that will squeeze out air and help retract and tighten your muscles and skin
• Easy to put on with adjustable, dual ended opening. It zips up like a garment so you can easily put it on yourself.
• It shrinks with you so you don't have to buy another wrap as you lose inches.
• Includes hip shaper features.
• The measurement feature acts as a motivational guide allowing you to see your progress.
• Multifunctional and multi-tasking like you. You can adjust it to where you want the focus.
• It allows you to wear it for a longer period without the elastic stretching out of shape after just a few weeks like other bands.
For thousands of years, women have practised wrapping their abdomen or belly following pregnancy. These traditional practices have long been implemented in Asia, Europe, and Latin America. The wrapping techniques commonly involved long strips of cloth wound firmly around a woman's midsection after giving birth. As a new mother's abdomen contracted, the cloth was shortened and tightened. Traditionally, each culture had its own practice for belly binding. Latin American cultures used a "Faja", while Japanese mothers used a "Sarash" for support. As a general rule, they all practised abdominal wrapping to reduce swelling and to tighten overstretched muscles. The results of belly binding were self-evident and continued on for centuries.
A history of modern binding:
As life grew more complicated for the active modern woman, the art of traditional belly wrapping became increasingly impractical, cumbersome, and time-consuming. Charlene Williams, mother of three, and founder of the Band Specialist, set out to bring the art and science of wrapping into a practical modern practice. 1914: The ACE ("All Cotton Elastic") bandage was invented by a group of scientists at Becton Dickinson Corporation. Intended to reduce swelling and inflammation in post-operative patients, Charlene realized the parallels between post-operative trauma and women who had recently given birth. In both cases, the body required healing and compression to reduce swelling. 2005: Charlene Williams invented the Cinch Tummy Wrap. It was the only fully adjustable postpartum wrap on the market proven to provide 360 degrees of even, controlled compression. The patented elastic panelling was designed to keep shape throughout multiple pregnancies. Other unique features included a built-in measurement guide to track a women's recovery progress.
For years now, the success of Charlene William's products have benefited new mum's everywhere. Charlene set out to create a modern wrap for new mum