October 21, 2013
Carriwell are delighted to announce that their newinnovation, the genius Seamless GelWire™ Nursing Bra, which officially launchedat Kind & Jugend last week, has been crowned as a winner of the event’sinternationally recognised and prestigious Innovation Awards.
It is no wonder that this unique maternity and nursing bra has impressed thejudging panel as it is a truly remarkable development in the support availableto pregnant and new mums. Following years of research Carriwell were excited toofficially unveil the GelWire™ technology, their exclusive patent pendinginnovation, which has enabled them to create a world first maternity & nursingbra that combines supreme seamless comfort with conforming gel based support.
Thanks to the super soft and flexible GelWire™ that moulds to the body to ensurebreasts are gently, but effectively supported, this is the ultimate nursing andmaternity bra and provides a solution for many. During pregnancy & nursingwomen’s breasts are changing and they understandably want to feel confident in asupportive bra, but as they are not advised to wear an underwire, what are theother options for great support.
Carriwell have developed the ideal solution - A revolutionary bra with GelWire™technology that moulds & supports the ever changing and unique shape of thebreast without unnecessary pressure on sensitive breast tissue.Thanks to its easy one-handed release clasp for convenient nursing and the factit cleverly grows 2 cups sizes to support the breast’s natural changes betweenand during feeds, it is great for nursing mums! It really is no surprise tolearn the product has already received endorsement from leading experts withinthe field and is set to wow retailers and mums worldwide.
Commenting on this success Dean Grobler, MD of Carriwell said:“The team at Carriwell are overwhelmed by the amazing interest we have receivedso far and to win this prestigious innovation award is the icing on the cake. Wehave put everything into this development and believe passionately it is arevolution for the maternity and nursing market, but to have been recognised forthis is fantastic. Winning this award is a true testament to our hard work andwill help to support us whilst we spread the message to pregnant and new mothers.